Obama, Prada and Madonna had the ability to influence thought on art, hope and gender. What happened with the US election was "the Obama realignment” – the answer toward the hope of a better day. The Fondazione Prada, a private organisation set up in 1993 by Miuccia Prada brought contemporary art to Italy and supported artists. Madonna had a message of liberality and tolerance to spread about gender and sexuality.
The Fondazione is just one example of the way Prada leads the fashion pack; these days, its philanthropy is copied as often as its clothes. Looking back on Madonna's behaviour ten years ago, it is easy to forget why she became the supreme gay icon, why she angered as many feminists as she delighted... Yet Madonna irrevocably changed the media image of female sexuality. Obama was casting himself as the embodiment of change - its personification.
In the course of Obama’s run he contradicted several of the core assumptions or promises. Madonna has retreated from her provocative agenda. Due to Miuccia Prada’s Fondazione, fashion has discovered art patronage however patronage relies on the patron’s goodwill. We are dependent on the power of these individuals.
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